WELLNESS TRENDS TO WATCH
Download >The health and wellness industry is thriving.
Consumers today are empowered to take control of their wellbeing, whether that's prioritising health span as well as lifespan, embracing benefit-led ingredients, exploring GLP-1s, returning to wellness basics, or seeking more accessible healthcare options outside the NHS.
From mushroom gummies and weight management patches to wellbeing walks, our smart thinkers have identified the top health and wellness trends to watch out for in 2025.
To explore the report in detail, click 'download' now!
COST OF LIVING CRISIS
Download >The upheaval caused by the cost of living crisis in the UK has been inescapable, with out-of-touch politicians, soaring profits and daily media headlines dominating our consciousness.
Given this significant time of turbulence, it is important to stay close to how consumers are feeling and the needs that are emerging and evolving as this crisis continues to shift our everyday lives.
From 'Trusted Transactions' to 'Sustainability Stalemate', our smart thinkers have identified the trends shaping consumers in 2024.
To explore the report in detail, click 'download' now!
01: TRUSTED TRANSACTIONS
26 min
We discuss why brands that prioritise honesty are gaining greater admiration and respect from consumers who increasingly value transparency and ownership.
02: EVOLVING INFLUENCERS
24 min
We discuss why consumers are gravitating towards more relatable content and demonstrating greater discernment in their choice of influencers.
03: VALUE COMPLEXITY
33 min
We discuss the evolving factors that shape consumer perceptions of good value, including perceived quality, sustainability, durability, and affordability.
04: JOYFUL DISTRACTIONS
25 min
We discuss the myriad ways (hobbies, entertainment, comforting products) that people seek to navigate challenges and find moments of joy amidst uncertainty.
05: SUSTAINABILITY STALEMATE
31 min
We discuss the onus on brands to facilitate easier ways for consumers to contribute to planetary health without imposing significant costs.
TOM KERR: COACH, MENTOR, AURA SUPPORTER, AND WOOD COLLECTOR
36 min
We welcome Tom Kerr to The Soapbox to speak about his long career in research, his involvement in the creation of Sainsbury's Bank, his love of whiskey and hobnobs, and more!
PHYLLIS MCFARLANE: FORMER MD, INDUSTRY ROLE MODEL, AND AMSR TRUSTEE
29 min
We welcome Phyllis McFarlane to The Soapbox to speak about her roles at the MRS, ESOMAR and the AMSR, her passion for training globally, her upbringing on a farm in Bolton, and more!
JUDITH STAIG: WRITER, RESEARCHER, AND CONTENT CREATOR
43 min
We welcome Judith Staig to The Soapbox to speak about her perspective on AI, her passion for writing, her exciting new venture with the Independent Consultants Group, and more!
RAY POYNTER: AUTHOR, LECTURER, AND ABSOLUTE RUNNING MACHINE
46 min
We welcome Ray Poynter to The Soapbox to speak about his 40+ years in the industry, his experience in business, his enthusiasm for methodologies, his love of learning, and more!
