
16 June 2025
We owe a lot to the internet. It’s been the great connector of our time—sparking friendships, building romantic relationships, nurturing niche communities, and letting us reach further and wider than ever before. During the pandemic, it served as a lifeline, helping millions stay tethered to loved ones amid isolation. But beneath the surface of constant connectivity, a new sentiment is quietly taking root.

2 June 2025
In the digital age, the concept of connections has been revolutionised and often misconstrued. Social media platforms have cultivated a culture where the number of followers someone has is seen as a measure of influence and association. However, this perceived connectivity is often superficial. In reality, it is an illusion of connectedness rather than the real thing.

29 April 2025
Human connections have always been at the heart of society. But with technology being ever present in our lives, the way we connect is evolving. The challenge for businesses is not only to form and foster connections, but to fast-forward them in a way that remains authentic and genuine.

17 February 2025
Highlighted in our latest consumer trend report, Health and Wellness Trends to Watch in 2025, is the trend 'Focus on Longevity'. It describes how and why consumers are focused on long-term youth and vitality, causing them to search for ways to extend not just their lifespan, but also their 'health span'. The goal is to live healthier for longer, and brands can help.

23 January 2025
One of the biggest challenges in the insight world is getting stakeholders to actively engage with research and work through what actions they should take off the back of it. Even with a super sharp debrief delivered by an all-time great presenter, it’s unfortunately all too easy for stakeholders to switch off during that session and for genuinely great research to end up gathering dust once that final debrief is delivered.

17 December 2024
Nowhere was the impact of Covid felt more keenly than in the qual community, where a community historically built on physical in-person interaction and observation suddenly shifted exclusively online. While this brought certain benefits to the end client, from easier to observe fieldwork, to a broader pool of research participants, to cost efficiencies and certainly less travel, you couldn’t help but feel like something quite profound was missing.

7 November 2024
In market research, where data underpins everything we do, choosing how to deliver insights can be the success or failure of a research project. As researchers, we typically have all the ingredients we need to shape a story; business context, objectives, stakeholder engagement, research design, data collection – but it’s the synthesis and delivery of those ingredients that sets things apart.

15 October 2024
Much like in the consumer market, evolving trends around health, wellness and personalisation has seen a wealth of new products and services come to market. With an increasing focus on ingredients, quality, supplemented foods and even specialised diet plans – the landscape for shopping pet food is increasingly complex and mirrors the ethics, values and preferences of pet owners.

2 September 2024
Ethnography lends itself to certain project types; it best delivers for clients in discovering the unknowns, in spotting white spaces for innovation and in immersing into communities and cultures beyond our classic research boundaries. But these project types require thinking and feeling beyond the traditional question-answer dynamic.
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