Insight activation isn’t something that happens at the end of a research project, it’s shaped right from the start. Of course you know this, you’ve heard it all before. But have you heard that successful insight activation isn’t about timing alone, it’s about people? Specifically, it’s about you . Your mindset, your actions, and your willingness to plan for the end at the very beginning will determine whether insight simply lands… or truly lives on. Let’s explore how you can start the journey towards successful insight activation right now by adapting your mindset, actions and plan.

True connection is becoming increasingly difficult to earn. To show up and create a real sensation of connection, brands need to understand not just what people do, but why they do it, what they care about, what they need - practically, emotionally and socially. Successful brands aren’t just selling products anymore.

We owe a lot to the internet. It’s been the great connector of our time—sparking friendships, building romantic relationships, nurturing niche communities, and letting us reach further and wider than ever before. During the pandemic, it served as a lifeline, helping millions stay tethered to loved ones amid isolation.

In the digital age, the concept of connections has been revolutionised and often misconstrued. Social media platforms have cultivated a culture where the number of followers someone has is seen as a measure of influence and association. However, this perceived connectivity is often superficial. In reality, it is an illusion of connectedness rather than the real thing.

Human connections have always been at the heart of society. But with technology being ever present in our lives, the way we connect is evolving. The challenge for businesses is not only to form and foster connections, but to fast-forward them in a way that remains authentic and genuine.

Workshops aren't just meetings with sticky notes. They're opportunities to create real change. By designing them with purpose, energy, and clear next steps, you can ensure they don't just feel productive in the moment but drive impact long after the room is cleared.

Highlighted in our latest consumer trend report, Health and Wellness Trends to Watch in 2025, is the trend 'Focus on Longevity'. It describes how and why consumers are focused on long-term youth and vitality, causing them to search for ways to extend not just their lifespan, but also their 'health span'. The goal is to live healthier for longer, and brands can help.

One of the biggest challenges in the insight world is getting stakeholders to actively engage with research and work through what actions they should take off the back of it. Even with a super sharp debrief delivered by an all-time great presenter, it’s unfortunately all too easy for stakeholders to switch off during that session and for genuinely great research to end up gathering dust once that final debrief is delivered.

Nowhere was the impact of Covid felt more keenly than in the qual community, where a community historically built on physical in-person interaction and observation suddenly shifted exclusively online. While this brought certain benefits to the end client, from easier to observe fieldwork, to a broader pool of research participants, to cost efficiencies and certainly less travel, you couldn’t help but feel like something quite profound was missing.