Too often, research projects end with a polished debrief that feels like a full stop. But if we want insight to drive genuine change, we need to turn that single dot into three…  Like the lifecycle of a butterfly, the beauty of market research becomes more obvious in its final stage. And without the metamorphosis into a butterfly, the life of insight might be short-lived, just like that of the caterpillar. For insight to truly spread its wings, we need to think about activation. We need to make sure findings don’t just sit on a shelf waiting to be noticed, but fly through the business, sparking interesting conversations, and fuelling informed decisions. At Boxclever, we see activation as a journey with three essential steps: bringing stakeholders with you, telling the story strategically, and translating recommendations into action.

The insight activation journey is brave and disruptive. And it needs to be. As consumers we’re overwhelmed with content, and as insight professionals we’re inundated with data. How can you filter out the noise to cherry pick consumer insights that will have an impact on your organisation? How can you ensure that the insights you uncover will also disrupt the feeds of your colleagues and your C-suite?

Insight activation isn’t something that happens at the end of a research project, it’s shaped right from the start. Of course you know this, you’ve heard it all before. But have you heard that successful insight activation isn’t about timing alone, it’s about people? Specifically, it’s about you . Your mindset, your actions, and your willingness to plan for the end at the very beginning will determine whether insight simply lands… or truly lives on. Let’s explore how you can start the journey towards successful insight activation right now by adapting your mindset, actions and plan.

True connection is becoming increasingly difficult to earn. To show up and create a real sensation of connection, brands need to understand not just what people do, but why they do it, what they care about, what they need - practically, emotionally and socially. Successful brands aren’t just selling products anymore.

We owe a lot to the internet. It’s been the great connector of our time—sparking friendships, building romantic relationships, nurturing niche communities, and letting us reach further and wider than ever before. During the pandemic, it served as a lifeline, helping millions stay tethered to loved ones amid isolation.

In the digital age, the concept of connections has been revolutionised and often misconstrued. Social media platforms have cultivated a culture where the number of followers someone has is seen as a measure of influence and association. However, this perceived connectivity is often superficial. In reality, it is an illusion of connectedness rather than the real thing.

Human connections have always been at the heart of society. But with technology being ever present in our lives, the way we connect is evolving. The challenge for businesses is not only to form and foster connections, but to fast-forward them in a way that remains authentic and genuine.

Workshops aren't just meetings with sticky notes. They're opportunities to create real change. By designing them with purpose, energy, and clear next steps, you can ensure they don't just feel productive in the moment but drive impact long after the room is cleared.

Highlighted in our latest consumer trend report, Health and Wellness Trends to Watch in 2025, is the trend 'Focus on Longevity'. It describes how and why consumers are focused on long-term youth and vitality, causing them to search for ways to extend not just their lifespan, but also their 'health span'. The goal is to live healthier for longer, and brands can help.