How We Box Clever

MARKET SCOPING & SIZING
Brands grow when armed with (1) a clear understanding of the dynamics at play before entering a new market or category, (2) an understanding of the target customer, and (3) a view of the competitive market over time.

To help you achieve this growth, our solutions are designed to:

Scope out the challenges and opportunities presented in new markets.
Identify target customers that are clear, sizeable, and where you have a right to win.
Monitor the competitor market over time and provide guidance on how to grow value share.

Read about some recent examples of our work in this area with Very and JoJo Maman Bebe.

To find out more about market scoping and sizing, get in touch.
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SEGMENTATION & TARGETING
Clear consumer segmentation and targeting is a key driver of business success.

To help you achieve this success, we land solutions that act as a rallying cry, providing a platform and common language that serves to drive growth. Using our hybrid segmentation approach, you'll achieve an engaging and highly targetable outcome.

A few of our recent segmentation projects include Dunelm, Domino's, and The Perfume Shop.

To find out more about segmentation and targeting, get in touch.
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JOURNEYS & DECISIONS
When it comes to understanding a consumer's purchase journey and decisions, we can’t just rely on what we're told. Seeing the bigger picture and identifying the nuances of the purchasing journey is complex and ever-evolving.

To simplify this complexity, our observational and analytical approaches, and applications of behaviour change, identify clear actions and areas for future investment. We integrate behavioural science, observation techniques, shopper insight, and advanced analytics, to understand and predict journeys and decisions, providing you with detailed insight.

Our experience in this area spans sectors and brands including Rosa's Thai, Yorkshire Building Society, and M&S.

To find out more about journeys and decisions, get in touch.
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PROPOSITION DEVELOPMENT & PRICING
Proposition development is a multifaceted challenge and the voice of the consumer should be present throughout. Whilst consumers can’t drive innovation alone, when their voice is brought to the table in the right way, their input can be inspirational and the difference between success or failure.

To ensure you achieve the former, we take you on a journey from ideation to financial modelling. We are always focused on the bigger picture to ensure the commercial reality goes hand in hand with consumer needs and priorities.

Learn more about our experience in this area with Boots and Holland & Barrett.

To find out more about proposition development and pricing, get in touch.
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BRANDING & COMMS
Successful brands are crystal clear on why they exist, what they stand for and where they sit within their market. They are consistent and laser-focused. But when people, competitors and the environment never stand still, understanding how to stay aligned and relevant can be testing for your brand.

From brand positioning to communicating and tracking, we blend commercially-focused analytics with our deep understanding of consumers to help you stay anchored to the people and things that matter most. Our branding and comms insight unlocks real commercial advantage and ROI, which is why we've been a trusted partner for our brand tracking clients for over 10 years.

Our branding and comms clients include No7, Cats Protection, and Aberdeen.

To find out more about branding and comms, get in touch.
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Every touchpoint in a research project is an opportunity to rally, engage, and inspire stakeholders. That’s why we start crafting the activation plan before the questionnaire is even written, not just once analysis begins, and why activation doesn’t end when the debrief wraps up. In fact, the debrief is often just the starting point for launching insights. It’s through the iteration and integration of multiple efforts working together that insights continue to live on and drive impact within the business. While some tactical projects may simply warrant a PowerPoint report, many offer a chance to elevate the value through thoughtful activation.

We’ve developed a powerful suite of tools, techniques, and deliverables to deploy at every stage of the project, equipping you to drive awareness, spark interest, build desire, and inspire real action.

A child looks up to the sky dressed in goggles and paper wings.

EXECUTIVE CONTENT

Crafting concise, high-impact content that informs and influences executive teams, leading with clear recommendations and actionable next steps.

A woman is playing a record on a record player.

MICROSITES AND PLAYBOOKS

Developing engaging platforms that combine multimedia content to tell a cohesive story and provide on-demand access to insights.

A row of colorful fish kites flying in the wind.

DATA DASHBOARDING AND VISUALISATION

Delivering succinct, impactful, and emotive data stories that are easy to share and reuse across the organisation.

DESIGN AND ILLUSTRATION

Bringing insights to life through compelling visuals, transforming abstract ideas into engaging, memorable narratives.

PODCAST AND AUDIO

Capturing key insights through captivating audio storytelling, whether as standalone episodes or a longer series for deeper exploration.

VIDEO STORYTELLING

Creating emotional, human-centred narratives that build excitement, empathy and understanding.

IMMERSION WORKSHOPS

Delivering immersive, multisensory and museum-like experiences that bring insights to life and make them memorable.

ACTIVATION WORKSHOPS

Designing dynamic, interactive experiences that encourage creativity, foster collaboration, and drive teams from insight to action.

EXECUTIVE CONTENT

Crafting concise, high-impact content that informs and influences executive teams, leading with clear recommendations and actionable next steps.

MICROSITES AND PLAYBOOKS

Developing engaging platforms that combine multimedia content to tell a cohesive story and provide on-demand access to insights.

WE STICK TO THE THINGS WE ARE GOOD AT

01

MARKET SCOPING & SIZING

02

SEGMENTATION & TARGETING

03

JOURNEYS & DECISIONS

PROPOSITION DEVELOPMENT & PRICING

04

05

BRANDING & COMMS

ACTIVATION ISN’T AN AFTERTHOUGHT

IT’S THE GAME-CHANGER

"The Boxclever team completely nailed what we were looking for when it came to activation. It wasn’t an afterthought or a rehashed version of the same PowerPoint — it was a full activation plan that we co-created.

﻿The process started before fieldwork even began and extended well beyond the initial data sharing. The team was creative, collaborative and ensured this project made an impact, was memorable, and inspired action."

Global Senior Insights Manager

EXECUTIVE CONTENT

MICROSITES AND PLAYBOOKS

DATA DASHBOARDING AND VISUALISATION

DESIGN AND ILLUSTRATION

PODCAST AND AUDIO

VIDEO STORYTELLING

IMMERSION WORKSHOPS

ACTIVATION WORKSHOPS

EXECUTIVE CONTENT

MICROSITES AND PLAYBOOKS

WE ARE PROUD TO BE RECOGNISED FOR OUR WORK

SAM GARDNER

CLAIRE BOORMAN

KATHRYN BOXALL

KAREN BAGSHAW

LUCY HOBBS

MAITE BARNETT

MATT COGGAN

ANDY HAYLETT

RICHARD BROWN

DAN YOUNG

CHRISTINA TARBOTTON

DEBORAH O'MELIA

STEVEN MARSH

CHARLOTTE ANDREWS

TILLY LEWIS

KARLA RENDLE

VICTORIA WILLIAMS

HANNAH CHEVRIER

SARA MACMILLAN

ALICE LANGTHORNE

TOM DREAVES

LAUREN SKARDON

ALISON GILBERTSON

TARYN NEEDHAM

EMMA KIRK

LUCY HAMPSON

CHRISTIAN EASDOWN

LAUREN WILKINSON

HARRY WESTERMAN

KATIE TRAVIS

TATIANA MCDOUGALL

MEET OUR SMART, EXPERIENCED THINKERS

OUR TEAM'S WELFARE IS OUR TOP PRIORITY.

﻿WE EVEN HAVE AN AWARD TO PROVE IT!

WANT TO BOXCLEVER WITH US?

The process started before fieldwork even began and extended well beyond the initial data sharing. The team was creative, collaborative and ensured this project made an impact, was memorable, and inspired action."

WE EVEN HAVE AN AWARD TO PROVE IT!