Optimising marketing investment to drive brand share
Share Case Study:
CONTEXT
No7 is a UK beauty brand of anti-ageing creams, skincare and cosmetic products developed and launched by Boots in 1935.
CHALLENGE
Operating in highly competitive markets, it is absolutely vital that the marketing investment for No7 Company brands is optimised to drive share and growth.
Whilst valuable, traditional econometric and brand tracking approaches provide part of the answer, the business sought a more holistic way to measure marketing effectiveness encompassing a range of more granular touchpoints and considering the long-term and brand-building impacts in addition to ROI .
Boxclever conduct an always-on brand tracking, touchpoint and campaign evaluation programme across several key No7 markets globally.
SOLUTION
Alongside traditional brand equity metrics, we have conducted statistical analysis to explore the link between each potential metric and market share, developing a bespoke brand equity framework for the business.
We also conduct touchpoint modelling to understand the impact each touchpoint has on brand health as well as an evaluation of key brand campaigns.
OUTCOME
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