Bringing a target audience to life through activation

Ooni wanted more than a surface-level understanding of their target audience. They set out to uncover the essence of this consumer group across diverse dining occasions and environments, indoors and outdoors. 

Their ambition was to create a deep, shared understanding that could unite teams, influence every part of the business, and serve as a strategic, consumer-centric foundation for future growth.

At Boxclever, we knew that insight alone wouldn’t be enough — the way it was activated and embedded across the business would be critical. A standard debrief would risk being a one-off moment, rather than a catalyst for lasting change.

From the very beginning, we designed a tailored activation journey: a clear roadmap of story-led deliverables to capture attention, build momentum, and inspire action.

We started by sharing the big strategic picture to introduce the target audience to Ooni’s global teams. The insights were then customized to resonate with regional contexts, ensuring relevance across markets. 

We encouraged engagement by leveraging visuals and concise, digestible content to keep the audience top of mind. Lastly, we facilitated multiple activation workshops, transforming insights into actionable strategies and creating open dialogue with Ooni’s insight team.

This wasn’t just about delivering outputs — it was about embedding insight as a living, breathing force within the business. Through smarter storytelling and activation, we helped place the consumer firmly at the heart of Ooni, shaping strategies and driving growth.

The project was recognised with the AURA Storytelling Award (2025) for creating “wow moments” that resonated across the business.