Bringing a target audience to life through activation

Ooni desired more than just a surface-level understanding of their target audience. They set out to uncover the essence of this consumer group across diverse dining occasions and environments, both indoors and outdoors. 

Ooni's mission was to create a deep, shared understanding that could unite teams, influence every part of the business, and serve as a strategic, consumer-centric foundation for future growth.

Boxclever designed a multi-touch activation strategy to keep the insights alive and actionable. We started by sharing the big picture to introduce the target audience to Ooni’s global teams. The insights were then customized to resonate with regional contexts, ensuring relevance across markets. 

We encouraged engagement by leveraging visuals and concise, digestible content to keep the audience top of mind. Lastly, we facilitated multiple activation workshops, transforming insights into actionable strategies and creating open dialogue with Ooni’s insight team.

As Stan Sthanunathan famously put it, we created “oh sh*t” moments — transformative insights that have earned a permanent place at Ooni’s table.

By being smarter in how we shared and activated these insights, we placed the consumer at the heart of the business, shaping strategies and driving growth.