The Very Group is a UK-based company that operates online retailers Very.co.uk and Littlewoods.com, offering brands and products with flexible payment options.
CHALLENGE
With multiple brands and departments offering a huge array of products, The Very Group ran the very real risk of trying to be all things to all people, and losing focus to drive sustainable growth.
Boxclever undertook an extensive study amongst Littlewoods and Very customers integrating existing behavioural data relating to customer value, consumer affluence, and credit usage.
Through advanced analytics and extensive stakeholder workshopping, we identified a series of customer segments and a single bullseye target which we brought to life through a detailed ethnographic video of her life.
SOLUTION
The project culminated in the business-wide launch of “Miss Very” who was brought to life by film and underpinned by detailed analytics.
The launch of Miss Very gave all departments clear focus and gave the business confidence to consolidate its brand portfolio and drive double digit growth over the following two years.
Miss Very is now a staple concept used across the organisation on a daily basis.
OUTCOME
To learn more about market scoping and sizing at Boxclever
